Domain Development and Revenue Optimization
We transform good domain names into great websites and help them rank for the keyword phrases they represent.
Direct navigation or type-in traffic may account for less than 1% of the searches on a specific keyword phrase. By developing a domain, we capture more of these searches, increasing the revenue and value of the domain name.
Domain parking is an easy way to turn type-in traffic into revenue without much work. However, it does not maximize the potential of a premium domain name. For that, you must develop it and build an SEO (search engine optimization) strategy.
Search engines are looking for unique content. They also want it to be well written and for the website to use proper site structure, but perhaps most importantly, they want to know that visitors approve of the content. To help determine this they look for a strong backlink profile. When we develop domain names, we try to build useful sites. This helps us attract quality backlinks which tell the search engines that a site is trustworthy, and worthwhile to rank.
You may have seen companies claiming to offer quick website solutions and SEO shortcuts. The fact is, that developing a domain name with fast, low quality or non-original content can actually damage your domain's reputation in the eyes of the search engine. Utilizing bad SEO practices may end up penalizing or even de-listing your site. This can dramatically decrease the value of your domain name and is why it is so important to build your site the right way.
While most of our development is focused on in-house properties (domains we own) we do partner with others when presented with the right opportunity.
If you are interested in finding out more about possible partnership opportunities please contact us here.