Monetization Strategy
Besides developing the domain name and helping it to rank competitively, we also try to work to maximize the revenue stream of the developed sites.
In several tests we have found that CPC (cost-per-click) ads powered by Google or Bing (Including Yahoo) can be an inefficient way to monetize a site; though these ads seem to be the most common choice of other domain developers. Although they may be relevant to the site, the publisher is typically paid a small fraction of what the advertiser may be paying and is willing to pay for a qualified customer.
The founders of Thought Projects have years of expertise in the affiliate and lead-generation space. Combining lead and affiliate offers with CPC ads helps us generate more revenue from each website.